Other Products

We at Butler's Choice are always on the move. We travel a lot around the entire world to gather new inspiration. But we also study other countries, to achieve a better understanding of what the costumers want. On our journeys we always check the local supermarkets, and of course visit all the many interesting food shows and exhibitions. At these we often find interesting products we simply just have to try. The products mostly come from small producers, who are passionate about what they do. Often these small producers are not very good at selling their products, because their focus is the making of the product. Our job is then to help them, and increase their sale.
In other words, we stumble across a great product from a small producer and then make an agreement with them. This means, what we will play an active role in their future product development, distribution and sales.

For an example, we cooperate with an Italian manufacturer of ice cream, which undoubted produces the best ice cream in all Italy – and that is saying a great deal. On the Italian factory they fabricate all their ice cream sauces themselves. All the boxes with ice cream are filled and decorated by hand. So you can really say, that the ice cream are in good hands.
Furthermore we cooperate with a little bakery in Paris. They make the most delicious brunch pancakes you can imagine.

And we could go on. All the time we have new products (about 10) in the stores, which we tests. Some of them as “spots”, other as a part of the assortment of the supermarket chain. Some of them are “private labels” (the supermarket's own brand), other bearing the “Butler's Choice A/S”-label.